Why App Store upgrade blurbs matter (looking at you, Tesco)

"Tesco's got a mobile app," I told my wife last week, "It's pretty good too."

She downloaded it and within 2 minutes had a transaction underway. She is mightily impressed. "They made it really quick and easy," was my wife's initial feedback. A very positive approval indicator from 'control' then. That and the eighty quid she spent via the app a few minutes later. My issue with Tesco is this -- the upgrade screen. Now I know some people don't read the text, preferring to hit 'upgrade all' and get on with their day, however on occasion I like to have a read. I like a bit of explanation. I don't ask for much but -- flipping heck -- how about some properly formatted sentences? How about a hello? How about a 'thanks for your attention' or 'thanks for being a loyal customer'? I don't know. Come on, this upgrade screen is really, really important. Countless companies seem to leave this screen to the bored-to-shit assistant work experience dude. And I use that term 'dude' deliberately. This stage is a critically important juncture in the overall app experience, especially if I haven't used the app for a while. I have not. I last had a peak at Tesco's shopping app about 6 months ago; minimum. So what a fantastic opportunity to get me excited about version 3.0? You've actually got a FULL screen of text to wow me. Maybe you might include some kind of commentary, or some 'award winning' quotes. Or perhaps just a humanising few sentences indicating that the Tesco team are really pleased and proud to present quite possibly their best work yet. Tesco's explanation text is, admittedly, a lot better than some I have seen. One of my favourite apps earned my complete annoyance by simply writing "bug fixes" on the upgrade screen. Nothing else. Great. That really encourages me to check out the app. That 'sells' it to me. What it actually demonstrates is a poor or limited QA approach on the old version, if that's all you've changed. Reading Tesco's upgrade description I certainly don't see any reason to bother looking at the app. It reads like a sparse summary of what the developers have been working on for the latest version.

How boring. What a missed opportunity!

Don't forget about the end user, Tesco!

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Everything Everywhere: Olaf's introductory note

Here's the introductory email from the new CEO arriving into the inboxes of Orange and T-Mobile employees across the UK today:


As you will by now be aware, I have been asked to take over as Chief Executive Officer for Everything Everywhere, following Tom's decision to resign for personal and family reasons. It is with great pleasure that I have accepted this exciting challenge.

I have been on the Board of Directors of Everything Everywhere since its inception last year (as part of my wider responsibilities for Orange Business in Europe), which means I'm lucky enough to know some of you already. In my new role, I'm looking forward to meeting everyone else as soon as possible.

Meanwhile, please let me tell you a little about myself. I believe every manager is a reflection of his or her roots and past experience, and this helps define their leadership style. I was born in Holland, hence I tend to have a direct and open style. I have spent a large part of my life and career working outside of my home country in France, Germany, Switzerland, and the United States. By working in different countries, and with people of many nationalities, I am convinced of the importance of having diversity (ages, genders, and cultures) in organisations.

Having worked a lot with American companies, I'm also often impressed by the extent to which they focus on results, speed, and in being open to the
concept of trial and error. These are some of my characteristics and reflect
some of the qualities I'd like to bring to Everything Everywhere. And let's not forget that many of our competitors today are American so this is the kind of fighting spirit they use to face-off against us every day.

But first, I want to begin by taking a moment to thank you all for your efforts in building a united team over the past twelve months and for helping create the largest operator in the UK. I know that at times this has been incredibly challenging but it is very much appreciated. Your continued passion and energy are critical to driving us forward to become the best operator in the UK. I am very confident that, working together, we can achieve great things.

I want to build on our momentum and make sure that Everything Everywhere will lead in service revenue market share every day of the year, year in and year out. I am convinced that, together, we can achieve this exciting objective by becoming Number 1 in customer loyalty, as well as doubling our data business, and developing into the most efficient telco player in the UK market.

I will be taking up my position full time from September 1st. I look forward to relocating with my family to London to be nearer to our customers, to you all, and to stop collecting air miles! In the meantime I will work closely with Tom on the transition.

My short-term promise to you is that I will announce my leadership team when
I start; listen to as many of you as possible in the coming months; and share with you what I've learned from these discussions, along with my vision for what lies ahead.

Now, please join me in thanking Tom for his leadership and dedication. Let us wish him all the very best for his future endeavours.

Best regards,

*Olaf *

Tom Alexander exits Everything Everywhere

The news is just breaking that Tom Alexander, top man at UK operator, Everything Everywhere, is exiting the business.

Here's the mail he sent internally announcing the news this morning.


This morning, I resigned from my post as chief executive of Everything Everywhere, and I will step down at the end of August.

There is never an easy time to leave a company you love, and the people you
enjoy working with, but I thought now was probably as good a time as there
was ever going to be. A year has passed since our launch, the integration is
complete, and I feel it is now the right moment to hand over the reins to
somebody else and to spend some time rediscovering I have a family and a
life outside the company.

It's been a fabulous three and half years here - first with Orange and more
latterly with Everything Everywhere. I have been impressed by the brightness, the talent, and the dedication of those that I have worked with, and I've made some great new friends.

There are two things I would like to stress: the first is I am deeply proud
of all that we have achieved together - forming the largest mobile telecommunications business in the UK, through the merger of Orange and T-Mobile, ranks up there as one of the best and most challenging accomplishments. And now, after a year of consolidation, and with solid results on which to build, the company is ready to move onto its next, exciting phase of development - another reason why now is the time for me to move on and to hand over to someone else.

The second, is that I would like to thank you all for your tremendous support, commitment and dedication you have shown during my time here. This is a great business, one with a very exciting future - and that's thanks to you.

So now please let me introduce you to your next chief executive officer, Olaf Swantee.

Olaf is already well known to many of you: he is on the board of Everything
Everywhere, and is currently in charge of European Operations and Sourcing for France Telecom, and I am delighted he has accepted the appointment.

Having worked with Olaf for almost four years, I am certain he will successfully lead the business into its next phase of growth and development. He has vision, determination, and, importantly, an intimate knowledge of Everything Everywhere's business and what needs to be done to achieve a sustainable and successful future.

Please join me in welcoming him to his new role, which he takes over formally on the 1st September.

I will remain with the company as an adviser until the end of the year, and I am looking forward to supporting Olaf as he transitions to his new responsibilities.

Olaf will shortly be writing to each you with further details on these changes.

Thank you once again for all your support, friendship and hard work. It's been a privilege and pleasure to have served as your chief executive, and I wish you continued success in your career with Everything Everywhere in the years ahead.

Kind regards,

*Tom*

Premium rate spammers now hitting Android

One of the problems with enabling consumers to download and install apps from anywhere on platforms such as Android is that unscrupulous folk can have a lot of fun with it. And make a pile of cash. I do like the flexibility myself however I can't help but shake my head at the poor end-consumer who doesn't quite understand the potential pitfalls. 

Witness for example, the £135,000 that  a firm made by offering Android users a battery life extender app and then whacking them for premium rate text messages without their consent (and no way to easily unsubscribe). I picked this up from the latest PhonePayPlus adjudications email:

<blockquote> 
A number of complainants reported to having received unsolicited chargeable text messages after downloading an Android application on their handset to extend the life of their phone battery. Users were signed up to a subscription service after downloading the application and the complainants reported to having had difficult in cancelling the service. The Tribunal found that users were misled into entering the subscription service, pricing information and contact information was not given and users were unable to leave the service by sending the ‘STOP’ command. The Tribunal also found that the promotion did not make it clear that the service was a subscription service, nor state the terms and conditions or advertise the ‘STOP’ command.mBlox Limited was given a formal reprimand, ordered to refund all affected consumers and fined £135,000
</blockquote>

It really is amazing. This shit is STILL going on, but now with a slightly different Android angle. 

I wonder if the app asked the user for 'control' over their SMS messages during install and then sent the premium SMS requests itself? It wouldn't surprise me. This is a lot worse than the standard scams that rely on a poorly worded advert in some newspaper to sort-of trick unwitting consumers. Somebody actually *programmed* an app to deliberately hose people. 

Ah dear. 

Now and again it has to be done

I get a lot of these types of email below. I'm truly surprised just how spammy folk in marketing can be at times. I think -- on average -- I get one of these emails from this company each month. I'm amazed as the presumption and the underlying pedestrian viewpoint of the author. If you think MIR is good enough to be covering your news, perhaps give some thought to briefing me accordingly. I have no idea who the company is or what they do. 

I thought you might like to see the sort of thing that fills up my inbox. 

And you never know, there might be some readers genuinely interested. 

Me? I'm keen to see how Posterous handles the forwarding of this mail and publishing of the attachment on to the site. 


Begin forwarded message:

From: "Mary Thomas" <Mary.Thomas@Matrixcomsec.com>
Date: 7 July 2011 08:42:11 GMT+01:00
To: <news@mobileindustryreview.com>
Subject: FW:

Hello, Please do cover the news in the print edition.

Regards,

Mary Thomas

TO The Editor,

SUB: Matrix Comsec Implements Logical Partitioning in COSEC Software

Greetings from Matrix!!!   Matrix is pleased to introduce a new software license structure by implementing logical partitioning in COSEC (Time Attendance and Access Control System). With regard to this I have enclosed a press release for the same.

kindly incorporate this news in the online as well as in the coming print edition .Thanks for your support extended toward Matrix in terms of coverage.

Kindly confirm the receipt.

Warm Regards,

Mary Thomas

Marketing Communications

+91 265 2630555 (319)

MATRIX COMSEC      

Head Office:  394-GIDC, Makarpura, Vadodara-390 010, India, Ph: +91 265 2630555, Fax: +91 265 2636598

Factory: 39-GIDC, Waghodia, Dist: Vadodara- 391 760, India, Ph: +91 2668 263172/73, Fax: +91 2668 262631

www.MatrixComSec.com


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Exhibition

Date

Venue

IFSEC SOUTH INDIA

1-3 June, 2011

C47, Bangalore International Exhibition Center
Bengaluru

Communic Asia 2011

21-24 June, 2011

Booth # BT2-01,  Marina Bay Sands
Singapore

Hospitality Business Fair-2011

07-09 July, 2011

Stall No.: H32, Hall: 3A, Chennai Trade Centre
Chennai

INDIA CONNECT-2011

29 July-01 August, 2011

Stall No.: D3, Hall: A, Palace Grounds
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