Look at this. Totally flipping ridiculous. The AA have decided to send me this marketing message. I don't have a problem with it per se, I did opt-in to receive messages.

My problem is the call-to-action. They want me to phone them. Phone? You mean, like, with a voice? ;-)

Why can't I just hit reply and type 'yes'? Why do I need to phone up The AA call centre? I can't be bothered. I don't have time to give my life story to a (no doubt very nice) call centre agent.

But I would have agreed to the offer if I could have either typed 'yes' or visited a secure mobile web page to tape 'yes'. But phone? And quote a reference? Get with the programme, AA!
Sent from my BlackBerry® wireless device

I came across this sign at Earls Court today during the London Book Fair event. I wonder if we will begin to see more and more WiFi signs with this kind of disclaimer?

At the end of the first day at Connected Creativity, I hosted the Pub Quiz in the Experience Hub tent by the beach in Cannes. We got a little write-up in the MIPTV Show Daily News. I think we had about 15 different teams show up for a few drinks and to demonstrate their googling abilities. That's right! Googling! Cheating was not only allowed, it was encouraged. With that in mind, a lot of the questions we used weren't easily translated into simple Google queries. The prize was a big Magnum of champagne. For the life of me I can't remember the winning team's name -- 'Pink something'. They did very well getting 26 out of 30 answers correct.

The concept of a Pub Quiz was rather new to a lot of the international delegates so I did my best to make sure everybody got the idea. The Hub was packed -- this was simply brilliant as the atmosphere really added to the experience. Thanks to the MIPTV and Connected Creativity team for inviting me to host the event!