Did you download the 12 Days of Christmas app? There's been some fairly decent offerings so far. I downloaded the Coldplay mini album and was impressed that this came with video too. This morning sees the first free ebook that I've seen feature in this post-Christmas special offer series. If you haven't checked out any Apple electronic books then perhaps this might be the time to do so. Download the 12 Days of Christmas app in the store and pick it up. It's nice to be offered 'free stuff' -- although some of the items featured definitely aren't necessarily what I'd call 'premium' (for example the Coldplay offer was a live recording of their iTunes Festival performance -- one would expect that this would have been rather cheap or free for Apple). Now and again they seem to chuck a few interesting ones in -- I picked up the TopGear trip across Israel/Bethlehem/Iraq. I wonder what -- if any -- movies they will include? I also wonder just how popular the series is? It's a super time of year to do it and I also reckon its a fabulous way of introducing users to Apple's electronic store.

Make sure you've got the 12 Days of Christmas app from Apple on your phone if you're an iOS user. It's always rather interesting to see what media Apple choose to promote to the masses -- a game? A movie? A TV episode? An ebook? Or of course... An app. The first free download starts tomorrow.

I got these messages from 3 on my new iPhone number today. I was delighted. I wish operators would engage more! Not just after point of sale. I thoroughly enjoyed answering the little text survey!

From: Kicksend <noreply@kicksend.com>
Date: 20 December 2011 19:51:34 GMT
To: ewan@mobileindustryreview.com
Subject: The Kicksend iPhone App is Here...
Reply-To: contact@kicksend.com

Ewan, the Kicksend iPhone App is Here!

Use Kicksend for iPhone and Get 100MB Free Install the app and send a photo to a friend, list, or email and we'll automatically give you an extra 100MB.

The long-awaited Kicksend iPhone app is finally out! It's free, and lets you share large batches of photos, send large videos, receive files in real time, and even share files from other apps.

Sharing Large Batches

Sending photos using the default iPhone email app is extremely limiting - you can only send four photos at a time. If we take a bunch of awesome photos, we have to repeat this process many times to send them to our friends. With Kicksend for iPhone you can select up to twenty photos at a time and send them to any email address, friend, or even a list of thousands of people in high resolution. In the initial version of the app, we've limited batch sharing to just photos; we'll be adding videos in the next release.

Share Files from Other Apps

How have we enabled file sharing on the iPhone? Well, we've allowed you to send files from other apps using the Kicksend iPhone app. You can send files that are too big for you to send through email and files that other applications won't normally let you share. If you have a PDF file locked up in an app on your iPhone, all you have to do is choose "Open with Kicksend" and we'll let you send it to anybody you want.

Delivered to Your Friends' Hard Drives

If your friends have the Kicksend desktop app, any files you send them will be delivered automatically to their hard drives. You can be on the other side of the planet and send photos instantly to your best friend's computer, allowing them to view your pics privately, instantly, and effortlessly.

Receive Files Instantly on Your iPhone, Desktop, and Web

The iPhone app gives you the same great Kicksend experience that you're used to on the desktop or web. When your friends send you files, they show up instantly on all of the devices you have connected. You can stand next to your friend who's using the Kicksend iPhone app, send him a photo or video, and watch it appear on his screen instantly.

Get Kicksend for iPhone

We started Kicksend with a vision of a building an effortless way to send & receive the things we care about, with the people we know. This new iPhone app is a big step in that direction, and we hope you love using it as much as we do. As always, you can reply back to this email to talk to us or click on the ‘Send Feedback’ button in the app.

Thanks for using Kicksend,
The Kicksend Team

If you'd like to stop getting announcement emails, click here. (c) 2011, Receivd Inc, Mountain View, CA.

I suspect this is going to make Orange very popular with their existing 2 for 1 Wednesday night cinema ticket fans. Now you can add Pizza Express to the Wednesday night schedule. And don't forget you can then get a free movie rental from Orange on Thursdays!